The answer is simple, as lifelong dog owners, we create products that make life with pets easier, cleaner, and more enjoyable. Every design starts with a real need in our own home - something we needed but simply couldn’t find on the market.
Our products are made to support everyday life with pets, whether that’s walking, travelling, or simply managing muddy paws around the house. Every creation is truly ‘Inspired by Pets.’
Before anything reaches our customers, it’s personally tested at home by our own team of product expert, Hugo the Leonberger and Albert our Cocker Spaniel. Our cat products have also been thoroughly road-tested by Troy, Bailey, and Roseabella, the cats of our team members.
After Hugo ran in from the garden and slipped on a towel left by the door, we realised there had to be a better solution for muddy paws and slippery floors.
The same practical thinking led to the creation of the Defender, designed to protect our car bumper from scratches when Hugo jumped in and later, to protect it from the dog ramp we used as he got older.
Albert inspired the Car Seat Carpet. As a puppy, he loved travelling in the front seat with Sarah on the way to training classes. Secured safely with a harness and seatbelt, it quickly became clear we needed something that would make the journey more comfortable for him while protecting the car seats from scratches, wet paws, and dog hair. It also had to be easy to fit, without clips or cords. After plenty of testing, the Car Seat Carpet was born.
Every one of our products has been designed from real-life experience, tested in real homes, and created with pets at the heart of every decision. Our designs are home-grown, practical, and made with love and we’re proud to share them with you.
Ray Foard, Managing Director
